How To Go From The Match to Matrimony!

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In honor of the one and only St. Valentine himself, we had our data team pull some stats📊 on 100 LeagueLove💕 couples who have taken the next step in their relationship to find out how they got from match to matrimony🎊(or a new ER contact for some!). We also highlighted a few of our favorite LeagueLove stories on our website www.theleague.com/love.

 

THE FACTS

Messages Sent: LeagueLove couples sent an average of 34 messages before exchanging numbers compared to other matches who sent an average of 10 messages. Yes that’s right, LeagueLove couples actually got to know each other’s personality a bit! If you and your match have each sent about 15 messages each, well, now’s the time to ask one final question and take it offline!

Message Content: Over 70% of Leaguelove conversations said each others’ first names and ended at least 1 sentence with a “haha” or emojis. While a few couples moved to text before scheduling, over 80% suggested meeting up in THE NEXT WEEK followed by a posible activity as part of their 34 messages.

Prior Matches: Our Leaguelove couples had an average of 84 prior matches before Hearting ‘the one’. This means this was not their first rodeo – sometimes you gotta kiss a couple frogs to find your prince(ess)!

Initiation & Engagement: LeagueLove women are go-getters! 1 out of every 3 straight League couples started with a woman messaging first. In the straight LeagueLove relationships that resulted in engagement, the woman spent less time per day on the app than the man did, but leveraged their Concierge 3x more and had 3x the initiation rate of a typical female user, even after normalizing for profile popularity.

League Score: Our LeagueLove couples all had extremely high League Scores.  What does this mean? In addition to having a popular profile that gets ‘Hearted’ a lot, a high League Score also indicates low flakiness, high initiation rate, and a solid attendance rate at our daily 5PM Happy Hours 🙂 The most interesting part of this tidbit is that our LeagueLove couples, on average, were only 1 standard deviation away from their partners League Score, whereas across all the matches in The League, the deviation is close to 3! This means our LeagueLove couples must have a spidey-sense to recognize others who use The League in an eerily similar manner!

Age Difference: LeagueLove couples have an average of a 3 year age difference average difference compared to non success stories with a 6 average age difference. Of course for some, age is just a number, but it looks like on The League dating those within 3 years of your own age may lead to a more long-lasting relationship!

Education Ranking: Over 50% of our LeagueLove couples went to colleges/universities that were ranked similarly in terms of cost and acceptance rate, and over 80% had the same level of degree obtained. Those who believe in investing a lot of money for their education tend to prefer others who also believe in investing a lot of money into education. Makes sense.

Game Changers: 20% of our LeagueLove users used a Power Move to ‘land’ their partner, of which half used the Power Move feature anonymously (the other user sees them right away but does not know if they had liked them already). The other half chose to Power Move explicitly, choosing to send a sweet or funny note to the other user via their Concierge and appearing in their feed with a filled in green heart to indicate interest.

While there may not be an exact science when it comes to love, but having these data points in your back pocket gives you a formula that has resulted in success.

– The League Team

HOTTEST VALENTINE’S DAY PARTIES FOR SINGLES!

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Whether you’re celebrating ‘Palentine’s Day,’ ‘Galentine’s Day‘ or Singles Awareness Day, our Events team has sourced the top 2018 Valentine’s Day events for singles. While we all love a good evening of crafting, Rosé and stalking our ex’s on social media, this year you should celebrate V-day proudly, loudly and Single AF!

Let’s all take a stand against these punny euphemisms for Valentine’s Day and reclaim this Hallmark holiday! Check out our list of awesome events and join our movement to take over Valentine’s Day!

– The League Team

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HOTTEST NYE PARTIES FOR SINGLES!

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We know you like your NYE parties like you like your dating apps– highly curated options that match your selective preferences. That is why this year we’re curating your NYE parties like we curate your matches. How did we source them? Our Events team partnered with our Event City Scouts to find the best events in the below 15 cities by rating them across the following three categories:

  • Most likely to have strong midnight kiss candidates
  • Most amount of free-flowing champagne toasts
  • Least likely to have an unnecessary waitlist (although some of the best things in life are worth waiting for)

So if you were planning on hanging in with a bottle of wine, and some popcorn, take a look at our curated NYE events perfect for singles. With our list of all-star parties, the ball won’t be the only thing dropping it low this New Year’s Eve!

– The League Team

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HERE’S HOW TO HACK YOUR HOLIDAY DATING GAME!

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Oh, the holidays: the time of year to close your laptop, sign out of your work email, and spend some quality time by the fire. Just kidding! We know you’re a busy professional who is probably answering pings on New Year’s Day! Between finishing up Q4 work goals and organizing the family for a holiday card, it may be hard to think about dating during the holiday season. Luckily, we’re thinking about it for you! Our goal is to optimize your dating life, so you can ABD (always be dating), and to help with this, we had our team pull stats on the best days to log in during the holidays!

You worry about the fruitcake and figgy pudding and we’ll worry about finding you a bae before V-Day

  • Best days to log in and swipe: Dec 11-13
  • Best days to send a message: Dec 22-24
  • Best days to exchange phone numbers: Dec 28-30
  • Best days to go on a date: Jan 4-6

– The League Team

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WELCOME PITTSBURGH, TAMPA & ORLANDO INTO THE BIG LEAGUES 💜

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WELCOME YOUR PITTSBURGH, TAMPA & ORLANDO FRIENDS INTO THE BIG LEAGUES:  We’re so excited to announce that as of today we’re officially live in 30 cities. Rounding out our thirty flirty and thriving are Pittsburgh, Tampa, and Orlando.

GROWTH THAT WILL MAKE YOU GO WHOW: At the beginning of 2017 were only live in 6 cities. As of today, we’ve officially saved 30 cities from the terrors of Tinder. We’re continuing to build high-achieving, intellectual power couples both nationally and internationally and we couldn’t have done it without your help! As thanks to all those who helped build out our incredible community by 5x, those who have endorsed at least one friend this year will receive a VIP ticket! We have big things planned for 2018 so your continued support is invaluable!

Friend don’t let friends date down…

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How To Survive Your Awkward Thanksgiving!

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Thanksgiving is meant to be a time to relax and be thankful for happiness, health, family, and friends. But how is that possible when your family makes passive-aggressive comments about your single status?

While we can’t prepare you for awkward dinner conversations over the current political climate or yet another conversation about why the Kardashians are famous, we can arm with some great stats for when your family asks why you’re still single:

  • Looking for a great excuse to leave that awkward conversation with your distant cousin? Tell them The League saw a 15% spike in engagement last year on Thanksgiving eve!
  • Since cuffing season began on November 5th, aggregate match rate on the League increased by 22%. Maybe pumpkin spice is an aphrodisiac?!
  • 37% of our users say that they go out the night before Thanksgiving! Time to see if your ex from High School is back on the market.

Make sure all your single friends can survive their Thanksgivings at home as well: We’re celebrating Friendsgiving beyond just the dinner. Endorse your single friends by Nov 27th and you’ll be entered to win one of 50 complimentary, one year memberships (including the expedited review)! Send them an endorsement (Settings—>Endorse a Friend for The League)  You will only receive credit for an endorsement if a user creates a brand new League profile this week using the link you sent to them!  If they already were on the waitlist, no gravy!

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A Gentleman’s Guide to Dating Apps

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Spoiler alert: gentlemen outperform douche-bags on dating apps!

Contrary to popular belief, chivalry is still alive and well…albeit a very different version than knights and noblemen had in mind. Trade in the shining armor for a Patagonia half-zip and the horse for an Uber and now we’re talkin’! Being a chivalrous gentleman is no longer about saving a damsel in distress by climbing a high tower and and kissing her back into consciousness without her consent (gross!). Rather, it’s about taking the statutes of loyalty, honor and respect and translating them over into modern egalitarian relationships, something that League Gentleman do consistently.

A LEAGUE GENTLEMAN HAS HIGH STANDARDS: A gentleman expects a high standard of quality, value, and functionality like his Chase Sapphire or a craft IPA. He values the League community and League mission and seldom swipes through Timble as he’s tired of being burned and stung by the perils of hook-up apps! Most importantly, he values a partner that will be his intellectual and professional equal.

A LEAGUE GENTLEMAN HAS GOOD MANNERS: He engages in conversations with his matches in a courteous, polite and respectful manner. He is a busy professional but tries to not ghost or flake on matches and if he does tends to apologies for being MIA. He will never text to hang out after 11:00PM nor will he ever start a conversation with a new match with ‘Hey Gorgeous’.

When on a date he will keep his phone face-down and won’t glance at his Apple watch. Sure, he may offer to foot the bill, but will not feel threatened when his date offers to split the bill instead. And when the end of the night rolls around and a goodnight kiss (or more!) seems warranted, he’ll be careful to check in with his date and make sure they are in fact feeling the same way. Afterall, not only is consent sexy– it’s mandatory!

A LEAGUE GENTLEMAN IS OPEN-MINDED: He strives to learn and is open to new ideas. He is open-minded when opening up the app at happy hour every day. Knowing that dating is about meeting all different types of people he doesn’t merely heart only the profiles he finds the ‘hottest.’ He is open to engaging in conversations with all different types of League users: the artist, the investment banker, and even the person that’s a few episodes behind on Game of Thrones.

A LEAGUE GENTLEMAN TREATS OTHERS WITH RESPECT: He believes in equality > elitism. He values a partner that will challenge him with different opinions and ideas. And yes, that means sometimes he has to be wrong.

It doesn’t take a knight or prince to figure out this whole modern chivalry thing. When you’re a gentleman it’s not hard to live happily ever after on The League.

FACTS: GENTLEMEN OUTPERFORM DOUCH-BAGS ON DATING APPS! 

  1. The League’s data shows that men who are open-minded with their preferences are the most successful cohort on the app.
  2. Men who use words like “please, thank you, apologies, you’re welcome” are hearted 2x more than those who don’t use those words.
  3. Men who use openers such as “Hey Gorgeous” see a 5% lower response rate than those who use polite openers such as “Nice to meet you.”

– The League Team

 

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WELCOME DETROIT, PHOENIX, PORTLAND, CHARLOTTE, RALEIGH & NASHVILLE INTO THE BIG LEAGUES 💜

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WE’RE EXPANDING: We’re so excited to announce that as of today The League is available in 27 cities! Please give a warm welcome to our six newest cities: Detroit, Phoenix, Portland, Charlotte, Raleigh, and Nashville!

WHY WE’RE EXPANDING: The League is not just for high-achieving intellectuals in the top metropolitan cities. It’s for all those seeking the other half of their power couple, so for all your Detroit, Phoenix, Portland, Charlotte, Raleigh and Nashville friends who have been complaining about their dating lives and lack of any decent prospects on the current dating apps they use, tell them we’re here to #GETMEOFFTINDER

Friend don’t let friends date down…

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